Effective Date: March 13, 2026
We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (https://pacificpsychiatry.com/) or use our services.
1. Information We Collect
Like many modern websites, we use automatic data collection technologies, such as cookies, server logs, and web beacons, to analyze how visitors interact with our site. This data helps us improve website performance, optimize navigation, and enhance the services we offer.
When you visit our website, we may collect technical, non-personal information, including but not limited to:
- Device information (e.g., IP address, browser type, operating system).
- Usage data (e.g., pages viewed, time spent on pages, referring/exit pages, and clickstream data).
- General location data (e.g., city/state derived from IP address).
We configure certain tools to reduce or limit the collection of identifying information where reasonably possible. We do not intend for this website’s tracking technologies to be used to collect sensitive health information, and you should not submit sensitive medical information through general website forms unless expressly instructed.
How We Use and Share This Data
We may share this de-identified usage data with third-party analytics providers to help us understand website traffic trends. The data shared with these providers is aggregated and does not include direct personal identifiers such as your name, email address, or phone number.
Distinction from Protected Health Information (PHI)
Please note that general website analytics data is separate and distinct from Protected Health Information (PHI).
- PHI is health information you voluntarily provide to us through secure channels, such as our Patient Portal or secure intake forms.
- Our collection, use, and disclosure of PHI are governed strictly by our Notice of Privacy Practices.
We do not use or disclose PHI for marketing or general website analytics purposes without your valid, written authorization as required by HIPAA.
2. How We Use Your Information
Your information is used to:
- Provide Medical Services
To facilitate care, respond to inquiries, schedule appointments, and support patient and administrative needs. - Enhance User Experience
To analyze website usage data, improve site functionality, optimize content, and better meet patient needs. - Ensure Compliance
To comply with legal, regulatory, and industry standards related to healthcare operations. - Communications and Updates
If you have opted in, we may send appointment reminders, practice updates, or important notices. You may opt out of these communications at any time.
3. Data Sharing and Security
- No Mobile Data Sharing
We do not share mobile phone numbers with external parties for marketing or promotional purposes. - Text Messaging Consent Protection
Any opt-in data related to text messaging services is securely stored and never shared with third parties. - Third-Party Services
We may use reputable third-party platforms for secure payment processing, analytics, and appointment scheduling. These providers are contractually required to protect your information and use it only for the intended purpose. Website analytics data shared with these providers is aggregated and does not include direct personal identifiers. - Data Security
We implement industry-standard security measures, including encryption, firewalls, and access controls, to protect your information from unauthorized access, alteration, or disclosure.
4. Protected Health Information (PHI)
General website usage and analytics data is separate from Protected Health Information (PHI).
PHI includes health information you voluntarily provide through secure channels such as our Patient Portal or secure intake forms. The collection, use, and disclosure of PHI are governed by our Notice of Privacy Practices and applicable HIPAA regulations.
We do not use or disclose PHI for marketing or general website analytics purposes without valid written authorization when required by law.
5. Your Privacy Rights
You have the right to:
- Access or update your personal information
- Opt out of communications at any time
- Request data deletion where legally applicable
6. Updates to This Policy
We may update this Privacy Policy periodically. Please review this page for the latest information.
7. Contact Us
For questions or concerns, please contact our main office.
